Key Themes And Big Issues

● Content Slate Showcases for Forward, Spot Advertising Buys:

Exclusive presentations from content publishers, offering media buyers an early look at programming slates and enabling forward and purchasing discussions

● Future Content Trends and Viewer Preferences:

Exploring the types of content resonating with audiences and anticipating shifts in viewer behaviour, focusing on personalisation, interactive formats, and diverse storytelling

● Audience Data and Engagement Strategies:

Leveraging data analytics to understand audience demographics and preferences and employing strategies to build sustained viewer engagement across platforms

● Innovative Advertising Formats and Dynamic Ad Insertion:

Examining the latest advancements in advertising, including dynamic ad insertion, addressable TV, programmatic advertising and content targeting technologies

● Partnerships Between Content Owner, Publishers and Advertisers:

Fostering collaborations that align creative vision with commercial goals