The Broadcast Content, Audiences, and Advertising Connect Show is first and foremost about audiences – and the promise of it for broadcasters content and to attract advertising money!

At the upcoming event, the focus is on “who watches what, when, and how,”!

And by understanding “who watches what, when, and how,” the audience currencies and monetisation thrust of the event will equip stakeholders to refine content strategies and also bring about effective advertising spend.

With the rise of multiple platforms and devices, traditional metrics of knowing-your-audience may not suffice, therefore advanced methodologies for measuring audience behaviour and delivering actionable insights need to be considered and deployed.

This segment will showcase the latest technologies and frameworks, such as AI-driven analytics, cross-platform measurement tools, and real-time tracking systems.